SOCIAL NETWORKING SITES
February 8, 2012 
20 Comments
How To Profit From Social Networking Sites
In this issue, I want to talk about how to profit from social networking sites.
Social networking sites are not only a great way to drum up new business, but they’re a great way to find out how to get more people to buy what you offer.
I use any number of different marketing strategies to drive traffic to my sites, and I use tracking codes to see what the conversion rates are and I also conduct split tests to improve those sites I tested with this tracking method.
Specially when I’m first starting out, I want real live feedback from my site visitors. I want to hear from them first-hand what their thoughts are about my sites, and social networking makes it all possible.
Watch how you can use these sites to zero in on your target market’s needs.
Social Networking Sites How it works
If you’ve seen my other tutorials on social networking sites you know that I like to talk with people one-on-one and build a relationship with them as I introduce my business to them. This helps me get a higher number of people joining my site and purchasing what I offer, but the main reason I like it is this is how I test my site out to see if it’s effective.
On Facebook, for example, I send messages back and forth to people and through asking questions I quickly figure out if they’re interested in what I offer. If they are, I invite them to take action, usually by giving them something for free and having them join my email list.
Whether they act or not to my online promotions, I’ve established communication with them. This means that I can always get in touch with them via email a day or two later and ask them questions about why they did (or didn’t do) something, and they’ll very often give me valuable feedback when I use this type of questionnaires..
Here are some great questions to ask:
“I notice you didn’t (insert action). Can you tell me why not?
I’m asking several people this question so I can improve my web site, so any thoughts or insights you have would be very much appreciated.
Or
“I notice you did (insert action). I hope you enjoy (benefit of the action).
Could you tell me what interests you most about (product/service) I offer?
Is there anything I can do to make it easier for you to (obtain benefit of doing business with you)?
Please let me know.
Of course these aren’t the only kinds of questions you can ask.
Using social networking sites to get feedback for your specific business could require a very different approach. To help you come up with the best questions to ask, I created a Conference Call you can dial into where we can talk directly with each member I am connected with.
Learn more about how to attend the Conference Call
Collect feedback from social networking sites
As people respond to my questionnaires, I collect a wealth of feedback on how to improve the wording on my sites and make the things I'm offering more attractive to them. I find out how to better cater to my prospects and address their needs and concerns. I even write to these people back and ask further clarifying questions if I have the time.
You don’t get this opportunity with most traffic-driving strategies.
If you write an article or buy an ad you can monitor your web site statistics, but you can only speculate on what your visitors are actually thinking and how they might react.
Social networking sites make this possible and more
- Build a relationship with someone
- Find their interest in what you offer
- Send them to your site
- Get their feedback
I recommend you repeat this process until your web site is effective at converting your Facebook visitors. At that point you can really capitalize on the traffic you bring in from other internet marketing strategies.
What I hope you get out of this article…
It used to be nearly impossible to get in touch with your website visitors, but with the capabilities now to engage and converse with people on social networks you can invite them to your site, and follow up with them.
You can really pick up a lot of great feedback.
Even if they don’t visit your site when you ask them to, you can ask them to tell you why they didn’t (which is also revealing about the motivations of your target market as well as how effective your message is).
There are just a lot of good things you can learn.
If you can figure out the role of each social networking sites (like Facebook, Twitter and others) and apply marketing tactics specifically to your business. This is very helpful if you feel you’re not getting much of a return for the time you spend on social networking sites (a common feeling) then you need to look at developing a plan to extract as much marketing juice as possible from social networking sites.
I recommend you take a look at the following social networking sites and start applying some of the tactics you're learn here today.
Check Out Some Of The Best Social Networking Sites
You can profit from these sites right away.
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